4 good tips to help you come up with a theme for your book
Many entrepreneurs think that creating their own book is a good idea that will lead them to success. In fact, they have good reason to think so. A business book will help you create a great platform to start your business, help you earn some credibility, and help you communicate with clients and potential partners.
Before you hone your writing skills, it's important to choose a great topic for your first book. After all, your readers will judge you by it.
A quality topic can at least generate interest in the field for which the book is intended. If you can show off your knowledge in your first book, you will immediately have a base of people who will be willing to work with you. Choosing a strong topic will open the door for you to further develop your writing skills.
1. Start with what you're good at
There's some unwritten law of "Write about what you know," and if we're talking about business books then you should stick to that rule at all times. You can't write books about that subject if you don't know anything about it, if you have only the beginning level of knowledge. Anybody who understands a little bit about the subject is going to expose you right away.
However, you shouldn't belittle your skills. The scope of your knowledge may be much more serious than you can even imagine. If you are already an entrepreneur, you are likely to have an excellent understanding of your field. But don't forget the applied skills that consistently help you succeed. What may seem like a matter of course to you may be a daunting task to others. Skillful time management, developing your own personality, communication skills with colleagues, managing your budget. Think about what you are happy with in your life and help other people get there.
Maybe you do something other than your business or have a hobby that you can choose as a topic for your book. It's helpful to write some kind of list of things that you are good at and have the skills to talk about. Let that be your starting point.
2. Keep in mind what your audience needs
Sure, it's nicer to write about what you want, but unfortunately, if you want to write a successful book, you have to take into account what people need. Identify a few topics that are poorly covered and that people need. Narrow your focus and try to squeeze the most out of the topic to get around any uncovered topics.
Michelle Prince advises you to sit down and write down a sample type of your ideal reader. Why do they need to read your book and what knowledge can they draw from it? Let's say you've determined that hiring managers will need your book, and they'll learn essential skills from it. After reading this book, they will gain knowledge about how they should look for candidates, what questions they should ask to determine the interviewer's qualifications, and what they should pay attention to first.
This example will show you that considering the needs of your readers is absolutely important. It will help you expand on your initial idea and help you develop a plan. You will be able to understand what you need to fill in the content of the book and why it will be valuable to people.
3. Real Stories
Reviews and case studies are a powerful tool. Statistically, about 90 percent of people read reviews about a book before they buy it.
When you're writing a business book, real stories are especially great for revealing a topic and helping you showcase special examples from your personal life or from your entrepreneurial experience. These could be some events from your life, or from the lives of people you know. Most importantly, if it's not your personal story, ask your acquaintance for permission before using the story in the book.
Real stories will help your arguments build on situations that have already happened, and it will mean that your point of view is seriously supported by life. Your appeals and advice will make a big difference right away. It will also help your book to be engaging and entertaining to read, since real "characters" are always quicker to evoke the reader's empathy than someone fictional.
A good sign that you've chosen a great theme is when you don't have to think too long to remember some real-life story to illustrate your thoughts. If you can't think of any life situations, you might want to think about choosing something else.
4. Use your moments of influence to find an interesting point of view
"Influential moments" are especially important for aspiring writers to share special life experiences that will help them.
When you do manage to decide on a topic you will write about, think about some important moments that have happened in your life. Of course, these situations don't have to be directly related to the topic of the book; they can be presented as a metaphor that will reveal the main points of your book.
Drawing on your experiences, you can make the book more interesting and accessible to your clients. A strong metaphor and story will reinforce your book much better and show people your expertise.
The success of your book will depend directly on what you choose to write about. Focus on the most important topic, and what best reveals your topic. Give your readers exactly what they need.
Take the time to think seriously about potential topics, and then you'll have more fun writing the book yourself, and it will have a better chance of success with your readers.
Was this article helpful?0 Posted by: 👨 Michael A. Ratchford